Coca-Cola was invented by John Pemberton of Atlanta on May 8, 1886. He came up with a new composition of syrup and gave his friend Frank Robinson a try. Since both tasters liked the drink, they decided to transfer its recipe to paper and try to sell it in pharmacies. The name of the drink was given by its main ingredients, and the inscription known all over the world was made by Robinson, who owns calligraphic handwriting.
History and brand
Fact 1. Initially, Coca-Cola was a remedy for pain and diseases associated with nerves. This was due to the narcotic effect of cola leaves and the presence of caffeine, which activates the activity of the body.
Fact 2. The first cola was sold in a machine located in the Jacobs drugstore (the most popular in Atlanta), a glass of liquid cost 5 cents. She was not popular - no more than 10 glasses were sold per day. The annual proceeds from the sale turned out to be about $50, despite the fact that only $70 was spent on production.
Fact 3. A sharp increase in sales of the drink was facilitated by the ban on alcohol introduced in Atlanta in 1886 - yet the drink had some kind of narcotic effect.
Fact 4. John Pemberton, who invented Coca-Cola, ended his days in poverty. Since the drink did not sell well, and there were no funds for its promotion, in the summer of 1886 the inventor sold the patent for the composition to William Venable. The money was spent right away, so John was buried in a pauper's graveyard. Only seven decades later, Coca-Cola workers tracked down his burial place and erected a stone headstone.
Fact 6. Coca-Cola appeared in China in 1928, under the original name "Bite the wax tadpole". This is a literal translation of the Chinese characters ko-ka-ko-la. Of course, with the growth in sales of the drink, this name sounded very ambiguous, so the company's specialists rebranded and the drink began to be written in hieroglyphs that read like “ko-ku-ko-le”, in exact translation they mean “a mouthful of happiness”.
Fact 7: The Coca-Cola Company once had to withdraw a $200,000 promotional product because the artist depicted a very cleverly camouflaged oral sex scene.
Composition and taste of Coca-Cola
Fact 8. The first Coca-Cola syrup was diluted with clean drinking water. William Venable offered to dilute it with soda, because he did not want to go to the other end of the drugstore for water. The hungover visitor agreed, he needed a liquid quickly. The drink was effective. Since then, the syrup has been diluted with soda water.
Fact 9. The taste of American Coca-Cola is different from those sold outside the United States of America.
Fact 10. Three people once tried to sell a Coca-Cola recipe to their main competitor, Pepsi. The theft was a total bust—not only did the competitors fail to make a purchase, but they turned the salespeople over to Coca-Cola owners and the Federal Bureau of Investigation.
Fact 11. To keep the current drink recipe, Coca-Cola entered into a special agreement with the Drug Enforcement Agency. This allows the company to import dried coca leaves into the United States in practically unlimited quantities. The main supplier of the narcotic component of the drink is Peru, imports come from Bolivia in a much smaller volume.
Fact 12. Phosphoric acid is a part of a carbonated drink. It is very aggressive - pH = 2.8, which makes it possible to successfully use "Coca-Cola" for cleaning metal bathtubs from rust. However, the acidity of hydrochloric acid, which is part of the gastric juice, is even higher than pH = 2, so the drink cannot cause any harm to a person.
Fact 13. The acidity of the drink allows you to unscrew rusted bolts. You need to take a rag soaked in Coca-Cola and wrap it around a rusty bolt. After half an hour, he will turn away without much effort.
Facts about the Coca-Cola can
Fact 14. The shape of the bottle refers to the appearance of the fruit of the cocoa tree, although they have nothing in common with cocoa.
Fact 14. During World War II, Coca-Cola began to be supplied to the United States Army in cans, instead of the usual bottles. This was done to avoid damage. For civilians, the era of tin cans came only in 1960. Large plastic two-liter bottles did not enter the market until 1977.
Fact 15. A specially designed can of Coca-Cola was delivered into space in 1985. So that the drink could be drunk in zero gravity, a straw was built into the jar.
Fact 16. Distinguishing a can of regular Coca-Cola from its diet version with a minimum of calories and no sugar is very simple - just throw it in water. Ordinary Coca-Cola will sink in water, but dietary ones will not.
Coca-Cola is one of the most famous and popular drinks in the world. It is not surprising that many interesting facts are associated with it. We present some of them to your attention today.
About 94% of the world's population knows the Coca-Cola brand. The company's marketers claim that "Coca-Cola" is the second word that can be considered international (the first is "okay").
The average earthling consumes any product of The Coca-Cola Company (The Coca-Cola Company) at least once every four days. Interestingly, the company's drinks are produced not only under the Coca-Cola trademark - the company also owns about 500 other brands.
Coca-Cola cans account for over 17% of all aluminum produced in factories in the United States.
Before 1904, each bottle of cola contained 60 milligrams of cocaine. Now the recipe of the drink also includes an extract of coca leaves, but already devoid of its narcotic component.
An interesting fact: to make Coca-Cola less cloying and sweet, phosphoric acid was included in its composition. Thanks to this, Coca-Cola can be used as a cleaning agent, albeit a weak one. In some US states, police officers keep 8 liters of cola in patrol cars to wash blood stains from the roadway at the scene of an accident: in such situations, the famous drink is much more effective than plain water.
To get a liter of cola, you need to spend 2 liters of drinking water. It's no surprise that Coca-Cola's factories use up to 300 billion liters of fresh water every day.
In Hong Kong, locals drink hot (!) Coca-Cola to cure a cold, and in some resorts they rub cola on skin burned by jellyfish. It is said to help relieve pain and promote faster healing. Although, from the point of view of medicine, both of these facts are very doubtful.
Interestingly, at first Coca-Cola was sold as a remedy for headaches, nervous diseases and ... impotence.
The highest per capita consumption of cola is in Iceland and Mexico. Why exactly in these two countries, which are absolutely different from each other, even marketers in the Coca-Cola company do not know.
In India, Coca-Cola is sprayed on crops to protect them from harmful insects. Pests die not only from the substances contained in the drink, but also from the chewing gums of ants attracted by sugar, which is very abundant in cola. Interestingly, treating the fields with Coca-Cola costs Indians less than special pesticides.
Some divers and paintballers rub Coke on the inside of their masks to keep them from fogging up.
In many armies of the world, Coca-Cola is used to wash the wheels of military equipment before parades and parades. If they are washed with ordinary water, a gray mud coating remains. But after washing with cola, the tires look like they were just brought from the factory.
Interestingly, the Coca-Cola recipe is considered strictly secret. Allegedly, only the top executives of the corporation have access to it. In fact, this fact is nothing more than a myth. The exact formula of the drink is known to almost all technologists working at the company's factories. Another thing is that the recipe is a trade secret, so Coca-Cola employees do not disclose it.
The Coca-Cola Company has been a sponsor of the Olympic Games since 1928. No one sponsored the Olympics longer.
The modern image of Santa Claus was created by the Swedish artist H. Sandblom for the Coca-Cola Company, which needed a marketing Christmas symbol.
Interestingly, after the Second World War, a limited batch of transparent Coca-Cola was produced. It was meant for... Marshal Zhukov! The fact is that during one of the meetings of the Soviet commander with the American General Eisenhower, the latter treated Zhukov with cola. The marshal liked the drink so much that he turned to Eisenhower with a request to supply his headquarters with Coca-Cola. True, so that no one would accuse Zhukov of being addicted to one of the symbols of the “decaying” West, he asked to prepare a special colorless cola for him. This issue was resolved at the level of the then American President Truman, and as a result, Coca-Cola technologists released a special batch of transparent soda, bottled without labels, but with red stars on the corks.
And finally, a fun fact: the Libyan dictator Muammar Gaddafi once said that the recipe for Coca-Cola was invented in his country. Moreover, he even demanded royalties in favor of Libya. The Coca-Cola Corporation ignored Gaddafi's demands.
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About which I think almost everyone knows, but still it’s worth repeating as New Year’s holidays are approaching, and there it’s all the same what, where and how)
And so now the facts themselves:
In many US states, the traffic police always have 2 gallons of Cola in their patrol car to wash blood off the highway after an accident.Put a steak in a plate with Coca-Cola - and in 2 days you will not find it there.
To remove rust stains from a chrome car bumper, rub the bumper with a crumpled sheet of aluminum foil soaked in Coke.
To remove corrosion from car batteries, pour a can of Coke on the batteries and the corrosion will disappear.
To loosen a rusted bolt, soak a rag in Coca-Cola and wrap it around the bolt for a few minutes.
To clean stains from clothes, pour a can of Coca-Cola on a pile of dirty clothes, add laundry detergent and machine wash as usual. Cola will help get rid of stains. Coca-Cola will also clean the windows in the car from road dust.
The active ingredient in Coca-Cola is phosphoric acid. Its pH is 2.8. It can dissolve your nails in 4 days.
To transport Coca-Cola concentrate, the truck must be equipped with special pallets designed for highly corrosive materials.
Coca-Cola distributors have been using it for 20 years to clean their truck engines.
And now the most important thing: How much sugar is in COCA-COLA?
coca cola is a non-alcoholic carbonated drink that has been produced by The Coca-Cola Company since May 8, 1886. This is 2006-2010. (73.752 billion dollars). The history of the Coca Cola company originates in Atlanta (USA). It was created by a former officer of the American Confederate Army, pharmacist John Stith Pemberton. The name of the legendary drink was invented by his accountant Frank Robinson, who calligraphically depicted the inscription Coca-Cola and the logo still has this look.
It was like this: three parts coca leaves to one part tropical kola nuts. It was patented as a cure for nervous disorders. For the first time, it could be bought from the vending machine of Jacob's largest city pharmacy in Atlanta. In addition, the creator of Coca-Cola claimed that it could cure impotence.
At first, only 9 people bought a new product per day. And for the first year of sales managed to earn only $ 50. And the production of this drink took $ 70, that is, the business was unprofitable. But over time, the popularity of Coca-Cola along with the profits increased. In 1888, John Stith Pemberton sold the rights to release his drink. And already in 1892, businessman Asa Griggs Candler, who bought them for $ 2,300, founded The Coca-Cola Company, which is still afloat.
History of the Coca-Cola Company
How did Coca Cola develop?
In 1902, with a turnover of 120 thousand, Coca-Cola managed to become the most popular drink in America. But in the late 1890s, society opposed cocaine, and in 1903 the New York Tribune published a scandalous article that Coca-Cola, which bandits had drunk on, was to blame for the attacks of blacks from the slums on white people. That is why, later in production, fresh coca leaves had to be replaced with “squeezed” ones that do not contain cocaine.
Facts about the Coca Cola Company
Over the years, the demand for Coca-Cola has grown at an unrealistic rate. Already 50 years after its first debut, this drink managed to become almost a national symbol of the United States.
It is worth noting that since 1894 Coca-Cola has been sold in bottles, and since 1955 in cans.
- 1915 - Designer Earl R. Dean (Terre Haute, Indiana) creates a new 6.5 oz bottle design. He borrowed its shape from the cocoa fruit, and in order for it to stand better, an extension was made at the bottom. In subsequent years, about six billion such bottles were produced in total.
- 1916 - 153 lawsuits filed against plagiarized brands (Candy Cola, Fig Cola, Cold Cola, Koca Nola, Cay-Ola).
- 1955 – 10, 12 and 26 oz. bottles were released.
- 1982 - Diet Coke appeared.
- 1988 - Coca-Cola entered the USSR market.
A little later, under pressure from competitors who produced their drinks without sugar and caffeine, Coca-Cola had to diversify its range.
Appeared on store shelves
How coca cola is made
- New Coke,
- "Classic Coke"
- Cherry Coke,
- Caffeine-Free New Coke,
- "Caffeine Free Tab",
- tab,
- Caffeine-Free Diet Coke.
By the way, the most important competitor of Coca-Cola to this day is another successful Pepsi-Cola company.
2007 - Coca-Cola introduces its new 0.33 liter glass bottle. It has become wider by 0.1 mm and shorter by 13 mm. Its weight was only 210 grams, which is 20% less than its predecessor. Such changes have significantly reduced the use of glass in production.
Coke recipe
The exact formula of Coca-Cola natural spices is not known to ordinary consumers, as it is a trade secret. The original copy of the formula is stored in the main vault of the SunTrust Bank in Atlanta. There is a myth that the formula only applies to two executives, each of whom only has access to half of the formula. But these are all just rumors, in fact, the recipe is known not only to higher management, but also to people who were directly involved in the preparation of the drink.
In 2009, the Turkish authorities and the St. Nicholas Foundation organized a lawsuit due to the fact that food additives contain the dye carmine, an extract from female insects. This caused a scandal, since certain religions (Judaism, Islam) forbid eating insects. But a little later, information appeared on the official website of Coca-Cola that denied the inclusion of carmine in the composition of the drink.
Health effects of coca cola
The negative impact of Coca-Cola on the body has not been officially established. It is only not recommended to use it for diseases of the gastrointestinal tract, acute and chronic gastritis, gastric and duodenal ulcers, pancreatic diseases, disorders of the biliary tract and other pathological processes. Patients with diabetes should avoid Coca-Cola, which contains sugar. In addition, an excess of phosphoric acid in the body, which Coca-Cola contains, sometimes causes calcium deficiency and urolithiasis.
How much does coca cola cost
Today in Russia the price for one bottle of 0.33 fluctuates around 20 rubles.
I bet you didn't know
- 1. Coca-Cola perfectly removes rust, removes scale in the kettle, plaque in the toilet bowl.
- 2. If you drop a Mentos dragee into a bottle of low-calorie Coca-Cola, it will explode like a fountain.
- 3. Coca-Cola is the longest running sponsor of the Olympic Games (since 1928).
- 4. In 1931, by order of the Coca-Cola company, the Swedish artist Haddon Sundblom painted Santa Claus not as a cheerful old elf, but as a cheerful old man with a thick, gray beard and ruddy cheeks. Since then, this Santa has become a popular and beloved symbol of the Christmas and New Year holidays.
- 5. The pH of Coca-Cola is 2.8.
- — In 1989, Coca-Cola became the first foreign company to advertise its trademark in Moscow (on Pushkinskaya Square).
- - A huge sign is placed above the World of Coca-Cola pavilion in Atlanta, which consists of 1407 ordinary and 1906 linear neon bulbs. Its height is 9 m, width - 8 and weight - 12.5 tons.
- - Back in 1904, the first outdoor billboard for Coca-Cola was painted. It still has its seat in Cartersville, Georgia.
Video: Monsters Inc - Coca-Cola
The Coca-Cola Company - The "name" of our today's hero is known to everyone.
The stories of successful organizations are very similar to the biographies of great people. The largest companies were also once "born" - founded, they also had "father and mother" - founders and investors, they were also given a name at birth, and their life was filled with both ups and downs.
The Coca-Cola brand is the most popular on the planet, with 6.5 billion people familiar with it, which is equal to 94% of the world's population. Thanks to the world's largest distribution system, the legendary soda is consumed in more than 200 countries.
More than 146,000 employees work for the company worldwide. Now Coca-Cola is #1 supplier drinking water, carbonated and non-carbonated drinks, juices, nectars, and ready-to-drink teas and coffees.
In addition to being widely recognized, the Coca-Cola brand also leads in terms of financial performance. The company's net profit is calculated in billion dollars.
Coca-Cola shares are a tidbit, with major investment funds such as Berkshire Hathaway having a stake in the venture. In the rankings of the most valuable brands over the past decade, Coca-Cola has firmly occupied the 1st place, pushing back corporations such as Microsoft, IBM, Google and Nokia.
The Coca-Cola Company has achieved such success thanks to the drink of the same name, which is its most famous product.
Do not rush to run away from monitors if you drink exclusively natural juices and look disapprovingly towards "sweet water". As folk wisdom says, "there are no comrades for the taste and color." To be honest, I don't drink Coca-Cola myself. Not only does it not quench your thirst, because it is sweet and you want to drink from it even more, it is also harmful.
That's what I admire the most! How did you manage to create such a successful business that helped make the Coca-Cola brand the most recognizable. I also want to say that I even managed to work all day in this company. This is not a typo, I worked all day at this company, but I will talk about this next time ...
The world empire for the production of soda was organized not even in the past, but in the century before last - in 1892 in Atlanta.
The company, which started out selling a dozen bottles a day, now sells more than 1.5 billion drinks a day. If we divide all the produced Coca-Cola among the population of the Earth, then each of us will have 767 bottles!
So how did Coca-Cola achieve such impressive results?
The success of an enterprise depends on two main components - on the product being produced and its advertising. Let's take a closer look at these important components.
"Birthday" drink Coca-Cola celebrates May 8, 1886 when an American, the owner of a small pharmaceutical company, invented his recipe.
He did not limit the circle of consumers of the drink to his relatives, but went straight to the largest pharmacy in Atlanta, where he offered to sell his invention at 5 cents per serving.
Pemberton was convinced of the healing properties of cola, which helped to cope with nervous breakdowns, fatigue and stress. The “medicinal” means of “cola” were quite understandable, because the composition of the syrup included an extract of coca leaves, i.e. cocaine, the harm of which was proven only at the beginning of the 20th century.
Pemberton's entrepreneurial spirit was the beginning of the Coke's long journey. The drink was named after Pemberton's accountant.
He combined the names of the main ingredients of the drink, which, in addition to coca leaves, included the nuts of the kola tree. Mastering calligraphy Robinson also donated his logo to the drink.- beautiful curly letters on a red background.
One of the cola salesmen, Mr. Venable, once diluted Pemberton's syrup not with plain water, but with soda. The populace, saturated with carbonic acid, was very fond of the population.
Unfortunately, the creator of "cola" died 2 years after its invention, and did not have time to take advantage of the fruits of his success.
The recipe for Pemberton's syrup is bought by an aspiring entrepreneur (Asa Griggs Candler, born 1851-1929), an immigrant from Ireland, and thus the business is in very good hands. Mr. Candler was the model of an enterprising and energetic business man. In 1893, he registered the trademark "Coca-Cola" and founded the eponymous company "The Coca-Cola Company".
Under Candler's leadership, both the product and the way it was promoted were innovated. The businessman took up the improvement of the drink recipe to improve the taste and increase its shelf life.
By replacing fresh coca leaves with “squeezed” ones, cocaine is removed from the soda, the dangers of which have been discussed in scientific circles. In the press, cola was even called the cause of the aggressive behavior of African Americans from poor neighborhoods. A devastating article appeared in the then popular New York Tribune, which said that “Negroes” who had drunk Coca-Cola became insane and attacked “whites”.
Now caffeine is used as a stimulant, and the detailed recipe for modern cola is no longer a big secret. True, some of the ingredients are impressive - the amount of sugar per glass of drink is 9 tablespoons!
Candler was one of the first entrepreneurs to understand the benefits of "trademark". To create a popular and easily recognizable product, the businessman used non-standard solutions.
Now they are the ABC of marketing, but then they belonged to the class of innovations.
For example, Candler supplied pharmacies with a batch of free "Cola" in exchange for the addresses of visitors to the establishment, to whom he sent free coupons for the purchase of a drink by mail. People were happy to "pass a glass" for nothing and buy the supplement themselves.
I want to note that Coca-Cola owes much of its success to Prohibition, which was introduced in Atlanta in 1886. People then switched from alcohol to sweet soda. That is, if you intend to create a successful business, then you should take this aspect into service.
The product must be in demand. Coca-cola has become a good alternative to alcohol. By the way, look at the advertisements above, did you notice what the bet was made on?
In fact, at that time, Coca-cola was promoted not only as a drug, but also as an energy drink, which are so popular now. Coca-Cola refreshed, invigorated - that's what the advertising slogans of those years said.
The release of various souvenirs with the Cola emblem also increased the spread of the brand. In 1902, with a turnover of $120,000, Coca-Cola became the most famous drink in the USA.
The resourceful Irishman also organized the first-ever advertising campaign for cola. Her first motto was: “Drink Coca-Cola. Delicious and refreshing." Since those distant times, Coca-Cola has changed dozens of slogans, among which there are not only calls to quench your thirst (1922: “Thirst knows no season”, 1929: “Respite that refreshes”), but also patriotic (1906: “Great non-alcoholic drink of the nation", 1937: "America's Favorite Moment", 1943: "Universal symbol of the American way of life") and even romantic ones (1932: "Light of the sun with the coolness of ice", 1949: "COCA" ... on the road that leads anywhere " , 1986: "Red, White and You").
The slogans of "cola" played on the innermost strings of the soul of Americans, touching on a sense of pride in their nation.
Coca-Cola was advertised by the most famous and handsome actors, the most beloved and popular athletes. Now the Coca-Cola brand is so successful that it no longer needs celebrity advertising, whose fame is already much less than the fame of the brand itself. This reminds me of an anecdote:
“A representative of the Coca-Cola company is calling President Putin:
- Do you want to change the flag of Russia to red and white for 10 billion dollars, to match the color of Coca-Cola?
- It is difficult to answer right away, you have to think. He calls Medvedev back: - Dima, when does our contract with Aquafresh end? »
In 1989, Coca-Cola became the first foreign company to place its advertisement in Moscow on Pushkin Square.
It's no secret that a product that is in high demand falls victim to fakes. To combat the falsification of the drink, the company even involved the famous Pinkerton detective agency.
In addition to obvious fraud, the corporate identity of Cola was subjected to “harassment” - its name, color, logo font were borrowed. Such attempts to bask in the rays of someone else's glory were quickly and categorically suppressed - the court recognized the company's exclusive right to the patented Coca-Cola brand.
In 1916 alone, a over 150 lawsuits against imitation brands, such as Fig Cola, Candy Cola, Cold Cola, etc. Relations with the main competitor Pepsi were not easy either. The battle of the “count” has known both litigation and peace agreements, some of the marketing moves in this “cold war” of sodas generally deserve a separate article.
A big role in the success of the company was played by the general availability of the drink, when it began to be produced in glass bottles. Before 1894 "Cola" was sold on tap, and Joseph Biedenharn, a businessman from Mississippi, became the first person to packed cola in glass containers.
He sent 12 bottles personally to Mr. Candler, but he took the innovation without enthusiasm. With a brilliant entrepreneurial streak, he somehow failed to see the big future of cola packaging. In 1899, two lawyers, Benjamin Thomas and Joseph Whitehead, bought the exclusive rights to bottle Coca-Cola from Candler for a nominal fee of $1.
In 1915, Benjamin Thomas turned to designer Earl Dean to came up with an original shape for a cola bottle. With the task set - to make glass containers recognizable "to the touch, in the dark and even in a broken form" - the creative did it "excellently".
The low-waisted bottle shape, reminiscent of a cocoa fruit, was introduced to the public in 1916 and brought another distinctive feature to the cola image. At an auction in California, a bottle of Dean, which is the prototype of the following models, was sold for $ 240,000!
1919 - new owner of Coca-cola
In 1919 The Coca-Cola Company changes its owner. This was preceded by the appointment in 1916 of Asa Candler to the post of mayor of Atlanta. With the transition to a new position, Candler had to step down as the chief executive officer of The Coca-Cola Company.
At that time, he was already a very rich man, and all this thanks to the timely investment in cola. By the way, did you know that Asa Candler bought the patent for Coca-Cola from Pemberton's widow for only $2,300(!). This subsequently brought him hundreds of millions of dollars.
Thanks to the sweet fizz, Candler subsequently established the Central Bank and the Trust Company, became the owner of a large amount of real estate, was famous for giving millions of dollars to the Methodist Church, and also bought and donated a large piece of land for Emory University to move from Oxford to Atlanta.
Subsequently, he showed his brilliant entrepreneurial talent as mayor of Atlanta. He passed on most of The Coca-Cola Company to his children, who subsequently sold them. for 25 million dollars a group of bankers led by Ernest Woodruff who handed over the reins of the company four years later to his 33-year-old son Robert.
With the advent of Woodruff at the head of the company, Coca-Cola's entry into foreign markets is associated. So there are factories for the production of cola in France, Cuba, Puerto Rico, the Philippines and Guam
Soda has firmly entered the life of Americans and has become "my boyfriend" at the celebration of various events, while playing sports, and even on the battlefield.
During World War II, the company's president since 1923, set a goal for employees that "everyone in uniform could buy 5 cent bottle of cola wherever he is, and no matter what it will cost us.”
By the way, before the start of World War II, Coca-Cola was sold in 44 countries around the world. It is Woodruff for 60 years of his reign had the greatest impact on the development of the company and, in particular, on the expansion of the drink around the world.
Could Robert Woodruff have imagined then that in the 21st century the company's products would be produced in more than 200 countries of the world?!
Under the leadership of this marketing genius, the first cola vending machines were launched, a standard six-bottle package was developed, the assortment was replenished with Sprite and Diet Coke, and plastic bottles of Coca-Cola appeared.
With Woodruff, Coca-Cola began its partnership with the Olympic movement, in 1928 sponsoring the IX Olympic Games in Amsterdam. Since then, Coca-Cola has been going hand in hand and even running with sports - since 1992, the company has been among the organizers and sponsors of the Olympic torch relay.
Now the Coca-Cola Company cooperates with more than 190 national Olympic committees and acts as an official partner of FIFA, the NBA and the sponsor of the World Cup.
In 1931 another turning point in the history of the company took place. Santa Claus is painted by artist Haddon Sundblom for a Coca-Cola ad campaign.
The image of a good-natured old man dressed in a red-and-white suit he invented was so successful that now the residents of the United States imagine Santa in this way.
But before Sundblom, the main character of the American New Year holidays was portrayed as you like, even as an elf, and dressed in costumes of various colors.
Now Santa Claus is “one color in winter and summer”, and his bright “Coca-Cola” coloring in itself serves as a good advertisement for the drink.
But the history of Coca-Cola does not resemble a Christmas fairy tale in everything. The Internet is full of "horror stories" that describe alternative methods of using the drink - removing rust, cleaning car windows, etc.
The height of the mistreatment of soda is the claim that it is used by American cops to wash away blood at crime scenes. Is this really how the representatives of the law understand the advertising slogan of 1993 “ always Coca Cola»?)
In program releases "Mythbusters" on the Discovery Channel many of these legends have been tried and dispelled. The efficiency of cleaning with a drink is higher than cleaning with ordinary water, but significantly lower than that of special products.
No specific negative effect of cola on the human body has been officially established. So “to drink or not to drink” is a personal matter for every adult. I emphasize, an adult, because. children themselves cannot refuse the temptation, therefore the duty of parents is to monitor their health.
The marketing management of the company says that in its strategy it does not focus on the children's audience. That's how it is, but in the world's only Coca-Cola Museum in Atlanta, admission for schoolchildren is free and they are brought on excursions by whole buses. So the next lovers of sweet soda are growing up.
The continuity of generations is obvious - just think about it, Coca-Cola, which has already managed to fly into space and win the love of the NEXT generation, was still drunk by the great-great-grandmothers and great-great-grandfathers of our contemporaries.
Coca-Cola is tough!
In 1955, Coca-Cola tries to dress in new clothes for himself. The drink began to be poured into aluminum cans, which were originally invented during the war for the convenience of soldiers.
The late 50s and early 60s are characterized by the expansion of The Coca-Cola Company's product range. In 1958 Fanta appears, and in 1961 Sprite.
Currently, the world empire produces more than 200 types of drinks, of which Coca-Cola, Fanta and Sprite owns 80% of total sales. By the way, this fact once again confirms the effectiveness of the Parreto principle, according to which 20% of the products presented on the shelves make 80% of the turnover in retail outlets.
Or in another way they say that 80% of all goods are needed only in order for the main 20% to sell well.
In the 70-80s of the last century, the company continued to increase its presence in the world. New factories were built, new quality standards were introduced, distribution channels were improved, new advertising and marketing "chips" were developed, which immediately reflected on the company's performance.
So, in 1988, according to a survey conducted by various independent agencies, Coca-Cola became the most famous and preferred brand in the whole world. By the way, the company firmly held this title from 2000 to 2012.
Rapid growth in the 90s…
The nineties of the XX century were very successful for the company. So, by 1997, the company's sales had increased so much that the volume of sales of drinks for the twelve months of the ninety-seventh year was commensurate with the sales of all the company's drinks over the past 75 years (!). Just think about these crazy numbers!
Innovative 2000s…
The 2000s are characterized as innovative for the company. Coca-cola introduces new production standards. So, for example, the legendary curly bottle of cola is changing. No, it has not changed visually, production technologies have changed, thanks to which it was possible to increase the strength of the bottle by 40%, and reduce the weight by 20%.
The company also begins the fight against waste recycling and improving the environmental situation in the world. In 2007, the company introduces production equipment with which used PET bottles can be used to create new packaging.
And in 2009, The Coca-Cola Company received a special award for the invention of a new packaging, which is 100% recyclable, and also consists of a third of herbal ingredients.
From 2008 to the present, the company is headed by Mukhtar Kent. This Turkish-American started his career at Coca-Cola from the bottom. He has worked for companies all over the world.
So in 1985 he headed the department of Coca-cola in Turkey and Central Asia. Later he was appointed vice president of Coca-Cola International, which is responsible for 23 countries around the world. In 1995, Mukhtar Kent headed Coca-Cola Europe. where he managed to increase the turnover by 50%.
What makes The Coca-Cola Company so successful?
According to the company itself, they use the world's largest beverage distribution system. Throw in billions in advertising budgets and smart marketing, and you have a recipe for success.
Year after year, grain by grain, the company was engaged in building competent sales. I am somewhat familiar with how Coca-Cola works. I was able to study her sales system from the inside. True, it was a very short moment, which I will talk about in one of the following issues, but it was enough for me to appreciate the genius of the “salesmen” of this company.
- Firstly, the company has built factories for the production of its drinks in all major countries and cities.
- Secondly, has well-defined logistics, which allows delivering its products daily to all outlets where the company's drinks are sold.
- Thirdly, the company has entangled with its sales representatives all cities and regions not only in Russia, but throughout the world. Due to this, the company's refrigerators are not only in large shopping centers and megamarkets, but also in yard shops and stalls. What do these refrigerators cost in the most advantageous places, which most attract the attention of buyers and, accordingly, make the greatest sales.
- Fourth, aggressive advertising that affects our consciousness from all possible media 24/7!
The mission of the company in the 3rd millennium is not only to refresh the world, body, mind and spirit, but also to bring meaning to everything it does.
The Coca-Cola Company is improving water use, replacing refrigeration equipment with cleaner ones, and investing millions of dollars to build plastic bottle recycling plants.
The company is focused on development, and this mission is shared by the many thousands of staff of its like-minded people. It's the individuals who make history, and the Coca-Cola Company is fortunate to fall into the hands of the very people who made it so successful.
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